PEUGEOT‘s answer arrives in the form of the E-5008 Dog Edition Concept, developed with Stellantis Design Studio. It’s a one-off built on a simple but unusual premise: design the car not for the owner, but for the dog riding in the back.
Summer holiday season tends to bring the same question into sharp focus for millions of European households: what do we do with the dog? According to an IFOP survey carried out for the 30 Millions d’Amis Foundation in March 2026, 64% of dog owners now plan to holiday with their pet, and more than six in ten say the dog actively shapes where they choose to go.
Seeing the Cabin Through a Dog’s Eyes
Dogs have quietly shifted status inside many households, moving from pet to something closer to a family member who tags along on weekend trips and summer holidays alike. PEUGEOT points out that more than half of large SUV owners also own a dog, which makes the five-seat E-5008 a natural test bed for a concept like this.
Rather than bolting pet accessories onto an existing model, the design team started from scratch with one question: how does a dog actually experience a car journey — what it sees, feels and hears. That question shaped everything from the colour palette to the choice of materials, with the goal of making the ride calmer and more intuitive for the dog and, by extension, more relaxed for everyone else in the car.
An SUV Reworked for Two Kinds of Passengers
The five-seat E-5008, with its roomy cabin and generous boot, gave designers the space to work with. The brief drew on the everyday rituals familiar to any dog owner — nose against the window watching the scenery pass, a nap after a long walk, curling up in a bed once the car finally stops.
The cabin itself was treated as something close to a sensory cocoon. The colour scheme draws on what’s known about canine vision, pairing calming blues with sharper touches of yellow, while soft, non-slip materials were chosen to keep the ride comfortable from the first minute in the car.
A modular mattress is one of the more practical touches: it can sit in the boot, move to the rear seats, or come out for a break at a rest stop, before folding into a proper dog bed once you’ve arrived. There’s also a Window Headrest, built specifically so a dog can rest its head comfortably while taking in the view — a small detail, but one that speaks to how closely the designers studied actual dog behaviour.
Beyond that, the concept comes loaded with dog-specific extras: a connected harness, matching bags for dog and owner, interior protection, built-in bowls, a branded PEUGEOT toy, and even a V2L-powered pet dryer that tucks away under the boot floor. It also builds on accessories PEUGEOT already sells, such as dog guards and boot protectors, rather than treating this as a total reinvention.
Technology Aimed at Keeping Dogs Safe and Comfortable
The concept isn’t just about materials and colour, either. Its navigation system can point drivers toward charging stations near parks or walking trails, so a charging stop doubles as a chance to stretch the dog’s legs.
There’s also Dog Guardian Mode, which keeps the cabin at a comfortable temperature, allows remote monitoring, and alerts the owner if the dog is left alone in the car for even a short period. A separate Dog Retriever function can emit a specific sound to call a lost dog back to the vehicle, recognise it on return, and help it get back inside.
A Design Exercise, Not a Production Promise
PEUGEOT is clear that the E-5008 Dog Edition Concept won’t reach showrooms — it’s a one-off, built purely as a design exploration.
Hugo Nightingale, Global Creative Director at Stellantis Design Studio, said it was the first time he’d had to see the world from a dog’s perspective in order to design a car.
As a dog owner himself, he called the project as unusual as it was inspiring, adding that it pushed the team to rethink every detail through the eyes of the animals who share their everyday journeys.
At its core, the concept is a nod to anyone who considers a family trip incomplete without the dog along for the ride — proof that even a concept car can be built with real affection for its most loyal passenger.