Competition is embedded in PEUGEOT’s DNA. In 1894, PEUGEOT participated in the very first race in the history of motorsport, which was already an endurance race: Paris–Rouen.
In 1926, PEUGEOT took part for the first time in the 24 Hours of Le Mans, in only its fourth edition. 100 years and three victories later, PEUGEOT remains a major player in the 24 Hours of Le Mans, with two PEUGEOT 9X8 cars entered in the top Hypercar category of the 2026 edition.
In celebration of 100 years since this first race, PEUGEOT and the 24 Hours of Le Mans announced an exclusive collaboration—a natural alliance driven by shared values and ambitions: innovation and technological boldness, endurance and perseverance, and the expression of French heritage and prestige.
Peugeot Special Edition Across Five Models
Through this new partnership, PEUGEOT is celebrating the legend of the 24 Hours of Le Mans with a PEUGEOT 24 HOURS OF LE MANS special edition. The special edition will offer all PEUGEOT customers the choice and motoring experience that truly suits them. It will be available on the PEUGEOT 208, 308, 408, 3008, and 5008.
Full powertrain line-up and technical specifications will be confirmed closer to the commercial launch, set to take place at next year’s edition of the 24 Hours of Le Mans.
Distinctive Design and GT-Based Specification
The PEUGEOT 24 HOURS OF LE MANS special edition will feature a unique design that elevates the distinctive sporty French character of PEUGEOT even further, combining deep, elegant black with the signature blue of the 24 Hours of Le Mans. The particularly refined finish and comprehensive specification will be based on the GT trim.
With this new special edition, PEUGEOT is once again demonstrating that it takes driving pleasure seriously, allowing its customers to experience this in all its forms.