Audi plans to build its first U.S. production plant in Georgia, investing around $4 billion and creating about 4,500 jobs. The facility is designed for an annual capacity of up to 200,000 vehicles.
Construction is scheduled to begin in 2027, with production planned to start in the early 2030s. The plant will build premium SUVs tailored to North American customers.
Audi, Why America, and Why Now
Audi describes the U.S. as the world’s second-largest premium market and says it has not yet tapped its full potential there. CEO Gernot Döllner said the plan is about building a stronger Audi business in America, not only a factory, and that it combines premium products, a stronger brand and a competitive local production base.
Audi presents the investment as part of a long-term strategy for profitable growth, built on customer needs, a compelling product portfolio and a more competitive business model.
Site, Scale and Production Design
Audi chose the Middle Georgia Mega Site, which offers an investment-ready location, a skilled workforce, an established supplier network and strong logistics infrastructure.
The site also leaves room for future expansion. Production and Logistics Board Member Gerd Walker said building from the ground up lets Audi rethink manufacturing from day one, with highly efficient and flexible processes, advanced technologies and a strong local supplier network.
Audi says the plant will be designed around its future manufacturing needs, focusing on efficiency, flexibility and the ability to respond to changing demand. Georgia Governor Brian Kemp welcomed the project, citing the state’s track record with global automakers. Audi also says the investment will bring opportunities for suppliers, service providers and training partners in the region.
A Third Production Pillar Beside Europe and China
Audi says the North American plant will reduce its exposure to trade and currency risks and make its global business more balanced and resilient. Germany and Europe will remain the industrial backbone of the company, and the U.S. plant will complement that existing network.
Supervisory Board Chairman Manfred Döss said cost reductions and technology alone will not secure Audi’s future, and that the company needs the courage to invest and make decisions that will shape it for decades.