Peugeot and Rossignol have announced a partnership between two French brands, each with more than a century of heritage. Both focus on innovation, distinctive design and craftsmanship, and both describe their goal as delivering exhilaration in every turn.
The companies say movement, trajectory, control and performance are common to automotive engineering and mountain sports. Rossignol engineers its skis to combine precision, agility and confidence, while Peugeot’s electric and hybrid models, including the E-3008 Dual Motor and E-5008 Dual Motor, pursue the same driving excitement.
Limited Editions Start in 2027
The first tangible result will be a range of limited-edition products launched from 2027. Peugeot will build special editions with performance styling influenced by mountain sports, and Rossignol will supply exclusive collections of skis, apparel and accessories.
The products draw on the Alpine landscape and are meant to serve enthusiasts both on the slopes and in daily life. The companies describe the first releases as the start of a long-term partnership.
A Paris Motor Show Preview in the Alps Style
At the 2026 Paris Motor Show, the Peugeot stand will take on a mountain theme with an immersive après-ski experience. Visitors will see vehicles and Rossignol equipment, along with entertainment and demonstrations that highlight the shared values of mastery, precision and enjoyment.
Executive Views on the Partnership
Peugeot CEO Alain Favey said the two brands share far more than French roots, pointing to a common culture of innovation, performance and enjoyment. He said the partnership opens new ways to create distinctive experiences. Rossignol Group CEO Vincent Wauters said the collaboration comes as Rossignol prepares to celebrate its 120th anniversary and supports its ambition across winter and summer mountain sports. He said the aim is to encourage more people to discover the mountains.