Building on its previous Le Mans participation, Genesis steps up to the Hypercar class at the prestigious 24 Hours of Le Mans, marking a defining new chapter in its global motorsports journey.
At a press conference held within Genesis Hospitality inside the famed Circuit de la Sarthe, the brand unveiled the Magma GT3 Concept, outlined a potential future vision for Genesis and Genesis Magma Racing, and shared plans to expand its presence into new European markets.
Through its entry with the Genesis GMR-001 Hypercar in the Hypercar class, held from June 13 to 14 in Le Mans, France, Genesis Magma Racing aims to mark a new milestone in Korean motorsports history while demonstrating brand competitiveness in the global market.
José Muñoz, President and CEO of Hyundai Motor Company, stated Genesis has grown faster than any other luxury automotive brand and they’re thrilled to compete in the world’s toughest endurance race where they can validate performance under pressure. They’re humble but hungry and know there is hard work ahead. They’re bringing lessons from the track to Magma performance vehicles and in how they run the business. In a 24-hour race where anything can happen, the team needs to be seamless in supporting each other and finding creative solutions to win.
WEC Debut Season Momentum
Genesis Magma Racing has already demonstrated competitiveness in its debut season in the FIA World Endurance Championship.
Notably, the team secured points in Round 2 at the 6 Hours of Spa-Francorchamps, proving stable driving performance and operational capability despite being in its inaugural season. Building on this experience, Genesis will prioritize completing the 24-hour race at Le Mans while also striving to deliver competitive results.
Magma GT Concept Reintroduced with New Interior
At Le Mans, Genesis unveiled the Magma GT Concept and Magma GT3 Concept, outlining a clear vision for the brand’s future across luxury performance and motorsport.
While an earlier version of the Magma GT Concept was revealed in November 2025, the model has been reintroduced at Le Mans with all-new interior, reflecting evolution of the Magma program.
Conceived as a two-passenger luxury grand tourer, the Magma GT Concept blends athleticism and elegance distinctive to the brand. Its design is defined by low-slung front end, wide fenders, and dynamic mid-engine proportions, while sculptural surfaces and aerodynamic detailing highlight the brand’s Athletic Elegance philosophy.
Inside, the concept combines twin-cockpit layout with driver-centric architecture, centered around an analog instrument cluster inspired by motor racing timekeeping instruments and complemented by tactile controls emphasizing precision and engagement.
GT3 Concept Explores Future Motorsport Direction
Making its global debut at Le Mans, the Genesis Magma GT3 Concept outlines a potential future direction for Genesis Magma Racing as it expands beyond its WEC Hypercar program.
Conceived as part of long-term motorsport strategy, the concept reflects growing relevance of GT3 competition and its potential to strengthen the connection between Genesis’ road cars and racing activities.
The Genesis Magma GT3 Concept has been developed in alignment with GT3 technical regulations, reflecting performance-led approach shaped by motorsport requirements. As an independent study, it explores how race-driven architecture, aerodynamics, and engineering principles could inform future Genesis performance vehicles, rather than being derived from an existing road-going model.
Optimized for performance, the GT3 Concept features widened tracks, prominent front splitter, enlarged ducts, and door-mounted fin to enhance aerodynamic efficiency and cooling. Advanced thermal management strategies, along with race-focused rear structure incorporating fixed wing and diffuser, support durability under endurance racing conditions.
Developed in collaboration with Hyundai Motorsport, the GT3 Concept remains under exploration, with architecture, components, and potential development pathways yet to be defined.
Luc Donckerwolke, Chief Creative Officer of Genesis, stated the Magma GT Concept and Magma GT3 Concept represent two distinct yet connected expressions of Genesis performance.
The Magma GT Concept embodies their vision of luxury and athleticism on the road, while the Magma GT3 Concept translates that philosophy into the race environment, where every element is driven by performance, efficiency, and purpose. Together, they demonstrate how Genesis is exploring the full spectrum of high performance.
European Expansion Aligned with Motorsport Strategy
Alongside its motorsport ambitions, Genesis continues to accelerate its European growth strategy, expanding into new markets including Italy, France, Netherlands, and Spain, while preparing for further entry into Poland, Austria, Portugal, and Denmark as part of its long-term global vision.
The brand’s presence on the world stage—through both endurance racing and market expansion—reflects a unified strategy to elevate Genesis as a modern, performance-driven luxury brand.
X Gran Convertible Concepts at Drivers’ Parade
Further underscoring its presence at Le Mans, Genesis will showcase two evolved X Gran Convertible Concept models—originally introduced at 2025 Seoul Mobility Show—during the Drivers’ Parade in Le Mans city center.
Building on the earlier concept, these latest iterations represent a refined and more visually striking evolution, further aligning the model with Genesis’ expanding Magma portfolio. As an architectural study rooted in the G90, the updated concepts embody a more pronounced expression of Magma design.
Both vehicles feature distinctive color and material selections. One model, finished in Liquid Titanium, expresses dynamic qualities of the racing environment through its GMR-inspired colorway, while the other—in Midnight Teal—embodies a calmer, more sophisticated palette, complemented by tartan-inspired textiles.
The X Gran Convertible Concepts will be driven by Genesis brand ambassador and race advisor Jacky Ickx, alongside reserve driver and Genesis Magma Racing trajectory driver Jamie Chadwick.