FIAT is celebrating a Summer of Colour with an exclusive free paint offer on its award-winning 600 range. For a limited period, until 31st July, customers for the all-electric 600e and 600 Hybrid can specify one of the model’s vibrant optional exterior finishes completely free-of-charge, representing a saving of £650*.
Customers can choose from a variety of bold metallic colours, perfectly in keeping with the sunny summer weather and FIAT’s Italian spirit of Dolce Vita, including Ocean Green, Sky Blue and Sunset Orange. The offer also includes the option of pastel finishes including White, Black and Red.
Giuseppe Cava, FIAT UK’s managing director, commented: “At FIAT we believe that life is better in colour, and what better way to celebrate this than giving customers the opportunity to fully embrace the summer with an array of sparkling exterior colours for no extra charge.
“Each of our eye-catching metallic colours have been developed to evoke the unique beauty of the Italian landscapes and are inspired by Italian Sea, Sun, Earth and Sky.”
In July 2023, FIAT became the first automotive maker to take the bold decision to stop selling grey cars. Its ‘No More Grey’ stance emphasised the importance of colours in life, embodying the Italian way of living and reaffirming the brand’s Dolce Vita values.
Fiat 600 is a compact SUV, designed for both city lovers and those who love the great outdoors. It is available with fully electric and hybrid powertrains, highlighting FIAT’s commitment to deliver innovative and sustainable mobility solutions that exceed consumer expectations.
It’s cool and beautiful, with a compact length of just over four metres, comfortable space for five occupants and best-in-class cabin storage.
The fully electric Fiat 600e is available in (Red) and La Prima trim levels, while the 600 Hybrid can be specified in 600 Hybrid and 600 Hybrid La Prima guises.
Fiat 600 series, UK price?
The Fiat 600 Hybrid has also been recognised recently by EcoCar magazine, which named it ‘Best Mild Hybrid Compact SUV’ in its ‘Electrified Top 50 Awards 2025’.
On-the-road pricing for Fiat 600 Hybrid starts at £25,360. The fully electric Fiat 600e starts at £30,035.