Hyundai Motor Company in collaboration with FIFA unveiled the Official National Team Bus designs for FIFA World Cup 2026™, featuring winning artwork from its global youth initiative, ‘Be There With Hyundai.’ The designs transform the tournament’s most visible touchpoints into a celebration of youth creativity on the world stage.
Announced in December 2025, ‘Be There With Hyundai’ invited children ages 5-12 from around the world to express their national pride and love for football through original artwork capturing their excitement for the tournament.
The contest, titled ‘The Greatest Cheer,’ encouraged young fans to visually showcase their cheering moments for their favorite national team and express what the FIFA World Cup™ represents to them.
Campaign Philosophy and Next Generation Focus
Sungwon Jee, Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company, stated through ‘Be There With Hyundai,’ they created a platform where children’s voices and creative dreams reach the world’s biggest stage.
As part of their World Cup campaign ‘Next Starts Now,’ this initiative is designed to turn the next generation’s dreams into reality by giving them meaningful place in the tournament itself. This journey from inspiration to reality reinforces Hyundai Motor’s belief that the next generation is essential to building a better, more connected future.
Design Composition and Artistic Integration
The overall bus design concept and creative direction were developed and curated by FIFA, with Hyundai Motor unveiling final bus exteriors featuring winning artworks. A total of 48 winning artworks were selected from a global pool of submissions, each representing a qualified National Team.
The bus exteriors combine children’s original artwork displayed prominently across windows, FIFA World Cup 2026™ visual identity elements, and prestigious color palette with iconic Unity pattern and iconography celebrating the Host nations.
Together, these elements reflect the global nature of the tournament, transforming each vehicle into a moving symbol of youth creativity, global connection, and shared passion across nations on every journey to matches and training venues.
Prize Experience for Young Winners
Each winning child, along with one accompanying guardian, receives an exclusive invitation to attend FIFA World Cup 2026™. The prize package includes tickets to a Group Stage match, round-trip airfare, and accommodation.
Nick Brown, Director of Commercial Partnerships, FIFA, stated seeing their artwork displayed on National Team Buses is more than a creative achievement—it’s a moment of belief and inspiration for these children and their families and a reflection of what football can represent for people around the world.
This initiative celebrates the power of football to connect generations and cultures while reminding the next generation of athletes and fans that their voices, ideas, and creativity have a place on the world stage.
Fan Engagement Throughout Tournament
Throughout the tournament, fans can engage with winning artworks featured on Official National Team Buses across host cities and stadiums in United States, Canada, and Mexico.
Fans can photograph National Team Buses featuring children’s ‘Be There With Hyundai’ artworks, share images on social media using #BeThereWithHyundai, and enter for a chance to win exclusive prizes from Hyundai Motor.
To further celebrate the ‘Be There With Hyundai’ campaign, Hyundai Motor released a special video featuring global ambassador Son Heung-min, aimed at raising awareness of the initiative among fans worldwide.
Evolution of Flagship Fan Engagement Program
Since its launch at 2006 FIFA World Cup Germany™, ‘Be There With Hyundai’ has served as Hyundai Motor’s flagship fan engagement program. Over nearly two decades, the initiative has evolved to reflect cultural moments and changing fan expectations.
From 2006 to 2018, it featured National Team slogan contests until 2018 FIFA World Cup Russia™. In 2022, it pivoted to sustainability pledges during FIFA World Cup Qatar 2022™. This year’s contest marks first-ever global children’s drawing contest.
This year’s contest reflects Hyundai Motor’s “Next Starts Now” global campaign and its commitment to advancing toward a better future alongside the next generation.
Through the initiative, the brand demonstrates that young voices and creative visions are vital to building a better future, positioning youth not as passive spectators but as active contributors shaping the world they will inherit and lead tomorrow.