Celebrating 140 Years of Innovation, the Mercedes-Benz CEO presents an exclusive first look at the new S-Class ahead of its World Premiere on January 29. He is joined by content creator Justin Tse, with a surprise appearance by tennis legend Roger Federer.
Mercedes-Benz CEO Ola Källenius takes viewers behind the scenes of the upcoming S-Class in a new short film on YouTube. Camouflaged yet commanding, this latest evolution represents one of the most comprehensive refinements in the model’s history.
With more than 50 % of its parts – around 2,700 components – new or updated, the new S-Class strengthens its position in innovation, comfort, and safety, reaffirming the enduring aspiration that defines Mercedes-Benz.
Building on this momentum, Källenius highlights several defining innovations on the new S‑Class: a bolder and more confident exterior featuring the upright star on the hood, the next generation of digital intelligence powered by the Mercedes‑Benz Operating System (MB.OS), and extended MANUFAKTUR Made to Measure personalisation options.
He also explains how the enhanced AIRMATIC air suspension with intelligent damper regulation delivers even greater comfort, particularly noticeable on the long, undulating speed bumps common in southern Europe and the United States.
In previous episodes, Ola Källenius tested the electric CLA and the electric G‑Class in the landscapes of Austria and Sweden, offering early insights ahead of their world premieres. After conquering the rugged terrain of the Schöckl mountain and demonstrating the CLA’s agility in Immendingen, he continued with the all‑new electric GLC at the Mercedes‑Benz Technology Centre in Sindelfingen.
Now, the story continues with the world’s best-selling luxury saloon: the S-Class. Ola Källenius is joined by Justin Tse, and makes a surprise video call to Roger Federer, to share more intriguing details ahead of the official World Premiere on January 29.
Watch the full episode here.
“Only very few cars have shaped the automotive industry like the Mercedes-Benz S-Class. Drawing on 140 years of relentless innovation, it remains the benchmark for safety, comfort, and engineering excellence. What Carl Benz and Gottlieb Daimler began was more than a revolutionary mobility technology — it was a promise. And today, the new S-Class is proof of that.” Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG