At the sales launch of DS N°8, DS Automobiles is unveiling a bold new brand campaign that represents a turning point in its communication: more modern, offbeat, pictorial and poetic.
Far from conventional, this message relays a breath of creative freshness, in the image of a contemporary and dynamic France, inspiring and inspired by illustrating a new art of French travel.
Directed by Henry Scholfield, the campaign film follows the journey of a DS N°8 as it crosses France from Paris to the Mediterranean without charging. A technical feat staged with humour, subtlety and style, carried by a refined aesthetic. The original soundtrack, entrusted to Guillaume Alric/Enfant Sauvage – half of electro duo The Blaze – accompanies this odyssey with a powerful and emotional arrangement.
“A new campaign and a new tone for DS Automobiles, reflecting a France that dares, as it did during the Paris 2024 Olympic Games, always striving for excellence: 750 km of electric range, in benchmark comfort, to enhance the Art of Travel.” Xavier PEUGEOT, DS Automobiles CEO
This electric odyssey is also a statement: “Yes, the French sometimes go too far.” The campaign is divided into a series of scenes in which excess becomes a French quality: in gastronomy, fashion… and now, in electric range. Far from arrogance, DS Automobiles claims an elegance in motion: livelier, lighter, more contemporary.
A real concentration of innovation and refinement, DS N°8 indicates a turning point in DS Automobiles’ electric ambitions. DS N°8 combines state-of-the-art aerodynamics with a latest-generation 97.2 kWh battery produced in France offering up to 750 kilometres of range (WLTP cycle), with up to 350 horsepower and four-wheel drive. Its interior blends advanced technology and exceptional craftsmanship with high-quality materials, meticulous finishes and enhanced benchmark comfort. DS N°8 isn’t just a step forwards, it elevates the travel experience.
With this new campaign, DS Automobiles confirms its desire to combine design, innovation and emotion, by positioning DS N°8 as the new standard-bearer of a reinvented French art of travel. Through N°8, DS Automobiles more than ever embodies a new breath of fresh air, a new voice, at the heart of a daring premium automotive France.
A 360° DS N°8 Brand Campaign
DS Automobiles will be visible in the media from 29 August with a 30-second television spot, broadcast on the major national channels until 14 September: link to the video.
The Brand will be present on the Web as well, with videos in an adapted 20-second format, which will be broadcast on many digital media between 1 and 21 September.
DS Automobiles will also sponsor several France TV programmes between 1 October and 30 November.
Finally, DS N°8 will be present in the pages of the biggest national and regional titles and in the magazine press.
This advertising campaign illustrates the beginning of a new chapter that’s opening for DS Automobiles and symbolises its renewal through superb new designs.