Jeep presents the New Jeep Avenger, opening a new chapter in an extraordinary success story. Just over four metres long, it condenses 85 years of brand history into the most compact model in the range.
Designed in Europe for European customers, the Avenger earned worldwide appreciation through its combination of style, functionality, capability, and technology, marking a turning point in the B-SUV market.
The model’s success has grown steadily, reaching 270,000 orders to date—60% of them electrified. Today it stands as the best-selling SUV in Italy and a leading model in Europe’s B-SUV segment. Its customer base is notably balanced, drawing 35% more female buyers and 35% more drivers under 40 than the brand average.
Fabio Catone, Head of Jeep Brand in Enlarged Europe, stated that wherever life takes you, the New Jeep Avenger is always the perfect fit—agile in the city, adventurous in the wild, and built around “concentrated freedom.” Designed and manufactured in Europe, it opens a new chapter with fresh features, more updates, and the exclusive 85th Anniversary Special Edition.
Refreshed Design Rooted in Jeep DNA
The seven-slot grille, essential to Jeep’s family feeling, is enhanced with LED retroillumination on the New Avenger—a New Compass-inspired detail that makes it recognisable at night and set to become its new signature. The “design to function” principle continues through 360-degree cladding, encased headlamps, and molded-in-color skid plates that guard against minor damage, refreshed with new bumpers.
New exterior touches include redesigned 17-inch and 18-inch alloy wheels and wheelcaps displaying a stylised Jeep Willys profile. Two new colours, Forest and Bamboo, join the palette alongside Granite, Ruby, Snow, Storm, and Volcano. The interior has been renovated with softer door materials, a padded lower dashboard insert, new premium upholstery on Altitude and Summit trims, and washable green interiors on the 4xe. The Selec-Terrain control is now red-framed and rubber-coated for easy use.
Off-Road Capability and On-Road Technology
No-compromise Jeep capability is guaranteed on all versions, front-wheel drive included, through optimised off-road angles (up to 22° approach, 21° breakover, 35° departure) and ground clearance up to 210 mm. Selec-Terrain and Hill Descent Control come standard across all trims.
The Avenger now introduces LED matrix headlights that automatically adapt the beam to traffic and speed for safer night vision with reduced eye fatigue. An additional front camera enables a 360° view that simplifies parking and protects against minor damage, with the best view and zoom automatically selected.
Full Freedom of Powertrain Choice
Jeep lets the customer decide, offering all powertrain types with manual and automatic transmission and front- or all-wheel drive. The new Turbo 100 petrol with manual transmission suits traditional driving, while the 110-HP e-Hybrid pairs a variable-geometry turbo engine with a 6-speed dual-clutch gearbox, 48V battery, and up to 1 km of full-electric running below 30 km/h.
The 145-HP 4xe delivers maximum capability, with a rear electric motor providing up to 1,900 Nm to overcome 40% gravel slopes. The 156-HP BEV represents the technological pinnacle, with a 54 kWh battery, up to 100 kW DC charging, and up to 400 km WLTP range.
The new Turbo 100 is a 1,199 cm³ three-cylinder unit producing 101 hp and 205 Nm from 1,750 rpm, using a variable-geometry turbocharger, 350-bar direct injection, and Miller cycle for efficiency. A timing chain and robust internals underwent over 30,000 hours of endurance testing, while an optimised maintenance schedule extends service intervals to every 2 years/25,000 km.
Standard Features and Trim Options
Every trim offers state-of-the-art content including full-LED lights, automatic high beam, keyless start, cruise control, and automatic air conditioning.
The 10.25-inch infotainment system provides wireless Android Auto and Apple CarPlay with over-the-air updates, while the Jeep Mobile App enables remote locking, charging, and climate control. The square trunk offers up to 380 litres with a reversible washable cargo floor, plus up to 34 litres of interior storage.
Front-wheel drive versions come in Longitude, Altitude, and Summit trims, while the 4xe—distinguished by higher ground clearance, black Jeep Shield, and red details—is offered in Upland and Overland. Numerous packs, accessories, and options such as an open-air sunroof and BEV heat pump allow extensive personalisation.
85th Anniversary Special Edition
The 85th Anniversary launch edition draws on brand history with exclusive design details. Outside, 85th anniversary logos adorn the fenders, gold-finish bumpers and wheels mark the occasion, and a tartan hood decal with the “85 Years of Adventure” logo symbolises freedom and adventure. Inside, tartan-covered seats bear the anniversary logo, complemented by gold stitching on seats and dashboard.
Sharing the content of the Altitude (Upland for the 4xe), the edition adds an illuminated seven-slot grille, specific fender logos, and 18-inch gold-finish wheels, with LED matrix headlights, LED foglamps, and 360° front camera standard. The interior features multi-colour ambient lighting, a tartan pattern, and cloth/vinyl seats with the 85th logo.