Volvo Cars is beginning to integrate Apple Music into more than two million Volvo vehicles through an over-the-air software update. The newly launched Volvo EX60 will also arrive with Apple Music natively built in when the first customers take delivery this summer.
To ease new listeners into the service, Volvo Cars is providing eligible customers with up to three months of Apple Music at no cost, giving drivers ample time to explore new artists and find the right soundtrack for their journeys.
Spatial Audio and Immersive Sound
Drivers of the Volvo EX60, EX90, and ES90 can also enjoy Apple Music Spatial Audio, powered by Dolby Atmos technology and delivered through the optional Bowers & Wilkins premium sound system. The result is an immersive experience that positions listeners at the centre of the sound, with music and vocals filling the cabin.
As one of the world’s largest streaming services, Apple Music grants instant, ad-free access to more than 100 million songs. Whether it’s an energising playlist for the morning commute or something calmer for a late-night drive, listeners’ favourite music is readily available.
Customers simply sign in with their Apple account to enjoy songs, playlists, and live radio, all controllable by voice or touchscreen. New subscribers can sign up quickly and bring their existing playlists and full music library over from other services.
Executive View on In-Car Music
Alwin Bakkenes, head of global software engineering at Volvo Cars, stated many customers already use Apple Music on their phones or at home. By bringing it directly into the cars, Volvo is making them an extraordinary place to experience music.
He described the effect as feeling as if the listener is in the middle of a concert hall or arena during a favourite live performance, or immersed in the latest music in Spatial Audio exactly as the artist intended—a genuinely emotional listening experience.
High-Fidelity Audio in EX60, EX90, and ES90
The Volvo EX60, EX90, and ES90 are quieter than any Volvo cars before them, thanks to advanced soundproofing. Building on Volvo Cars’ heritage of premium in-car audio, these models push sound quality to new levels and are available with one of the most sophisticated in-car audio systems ever developed, carefully calibrated to each car’s interior acoustics.
The optional Bowers & Wilkins system in these models delivers an exceptional music experience through True Sound, powered by high-performance speakers integrated throughout the cabin.
With Apple Music Spatial Audio powered by Dolby Atmos, drivers can experience immersive audio that transforms the car into a premium listening environment, surrounding listeners with music and vocals of greater clarity and depth.
Availability and Offer Details
The software update is arriving for the Volvo EX90, ES90, XC90, S90, V90, XC60, S60, V60, XC40, EX40, and EC40 from model year 2020 onwards, with timing varying by model.
Volvo customers of these models who are new to or returning to Apple Music can enjoy up to three months free, valid until July 6, 2027, redeemable through the Volvo Cars app. The Bowers & Wilkins sound system is available as an option on selected Volvo models when ordering.