Genesis Motor America marked its fourth consecutive year partnering with Gold House, reinforcing the brand’s commitment to celebrating cultural leadership and multicultural innovation.
The collaboration returned at the 2026 Gold Gala, held May 9, 2026, honoring Asian Pacific and multicultural leaders shaping global culture.
Genesis elevated its presence with the GV80 Coupe Prestige Black showcased as centerpiece of the Genesis GoldBOT activation alongside Glambot founder and producer Cole Walliser.
The GV80 Coupe’s blacked-out exterior and Obsidian Black monotone interior exemplify Genesis’ commitment to elevated design through distinctive details, setting the tone as attendees arrived at the Gold Carpet.
Brand Alignment with Community Values
Amy Marentic, chief marketing officer at Genesis Motor America, stated the partnership with Gold House reinforces Genesis’ commitment to championing leaders actively shaping culture and driving progress across diverse communities.
The ambition, creativity, and vision of AAPI community members reflect Genesis’ pursuit of bold, meaningful experiences for customers.
Jeremy Tran, COO and co-founder of Gold House, stated the organization is thrilled to continue partnership with Genesis at the Gold Gala and beyond. As one of Gold House’s longest-standing partners, Genesis has been a steadfast champion of the community, and their continued commitment to uplifting diverse voices and leaders inspires the work Gold House does daily.
Korean Hospitality Concept in Guest Experience
Genesis introduced a new Genesis Collection tea experience gift set for all Gold Gala attendees. Rooted in the Korean concept of “Son-nim,” or honored guest, this addition to gift bags reflects Genesis’ commitment to creating thoughtful, refined experiences at every interaction point.
Event Scale and VIP Transportation
The 2026 Gold Gala welcomed more than 700 multicultural leaders, creators, and executives to celebrate the Gold100, the definitive annual recognition of 100 Asian Pacific leaders shaping culture and society.
VIP arrivals transported by Genesis vehicles included Bowen Yang, Maggie Kang, and Eileen Gu, who arrived in the Genesis G90, GV80, and GV80 Coupe Prestige Black, respectively.
In its fourth consecutive partnership year, Genesis continued supporting platforms that elevate leadership, creativity, and shared progress through culture and community.