Jeep has signed on as a sponsor of National Geographic for the next twelve months, a deal covering broadcast, streaming and branded content in the UK.
For nine months, Jeep holds prime-time sponsorship of the National Geographic Channel and National Geographic Wild on Sky, across both linear and catch-up viewing, while also serving as studio sponsor for select National Geographic programming on Disney+ during parts of 2026.
The pairing is meant to connect Jeep’s adventure-focused identity with National Geographic’s factual storytelling, with National Geographic Partnerships, Sky Media and Jeep brokering the deal together.
A Father-Son Story Built Around the New Compass
Working with National Geographic Creative Works, Jeep developed a branded storytelling campaign running from July through September 2026, distributed across National Geographic’s print, digital and social channels.
The centerpiece follows National Geographic photographer Charlie Hamilton James and his son Arthur, who is himself training as a wildlife photographer, as they drive a new Jeep Compass into the Welsh countryside to escape everyday routine and search for a photo of Arthur’s favorite bird, the Red Kite.
The deal also carries the campaign onto National Geographic’s linear Sky channels and Sky’s on-demand platform in the UK.
Timed to the Compass Launch
The sponsorship lines up with the UK debut of the third-generation Jeep Compass, a C-SUV offered with both hybrid and fully electric powertrain options.