Genesis Motor UK is expanding its extended test drive programme for salary sacrifice drivers, giving eligible customers up to four days of insured access to the brand’s fully electric lineup before committing to a long-term lease through an employer scheme.
The move responds to growing UK demand for salary sacrifice arrangements, where Genesis sees an opportunity to build brand familiarity among drivers choosing a car through workplace benefit programmes.
After piloting the scheme earlier this year with a select group of funding partners and receiving positive feedback from participants, Genesis has now rolled it out more broadly through participating leasing providers, with further details available on the brand’s website.
Filling a Gap in Vehicle Evaluation
Genesis’s electric lineup fits naturally into salary sacrifice schemes, where battery electric vehicles are an increasingly common choice, but Genesis noted that most salary sacrifice drivers don’t get the same extended evaluation opportunities traditionally available to company car users.
The extended test drive programme is meant to close that gap, letting prospective customers try a car in their actual daily routine and get a feel for how it handles design, comfort and charging in practice.
Ben Sargeant, Director of Genesis and Customer Strategy at Genesis Motor UK, said putting the customer at the center of the experience was the driving idea behind the programme, giving drivers real-world conditions to judge which Genesis model actually fits their lifestyle before committing.
Strong Early Interest, Led by the GV60
Bookings so far show the GV60 accounting for roughly half of all test drives under the programme, followed by the Electrified GV70 and Electrified G80, a pattern Genesis attributes to strong demand for its standard specification levels and road presence across the range.
The expansion comes as UK salary sacrifice schemes continue growing, driven by rising EV adoption, favorable Benefit-in-Kind tax treatment and employer sustainability goals — with battery electric vehicles now making up around 83% of the salary sacrifice fleet nationally.