Genesis Motor UK has strengthened its partnership with Michelin Star Chef Tom Kitchin, supporting his first electric vehicle ownership journey with an Electrified GV70 handed over at the Genesis Studio in Edinburgh.
Having worked closely together since partnering in 2022 at the annual Genesis Scottish Open golf tournament, Tom and Genesis share values around hospitality, craftsmanship, and overall customer experience through the pursuit of perfection.
Each year, the celebrated chef crafts a thoughtful menu designed exclusively for the VIP Lounge at the Genesis Scottish Open, blending Korean and Scottish cultures using the finest ingredients and techniques from each.
From Nature to Plate Philosophy
As the youngest Scottish chef to receive a Michelin Star at age 29, Tom’s culinary philosophy centres on the concept of ‘From Nature to Plate,’ achieved by sourcing the finest, freshest Scottish ingredients through local suppliers and farmers who provide his restaurants with seasonal produce daily.
With sustainability as a core pillar of his ethos, the decorated chef is now taking the next step by transitioning to EV ownership with an Electrified GV70.
Chef’s Perspective on the Collaboration
Tom stated it has been great to get behind the wheel of a Genesis and deepen the collaboration after working together for several years at the Genesis Scottish Open. He said he has been very impressed with the brand’s achievement in hospitality and creating memorable guest experiences.
He added that he has always focused on sustainability practices in his business and, like most car owners, had been considering the shift to EV for some time. Having only had the car a few weeks, he noted it was already apparent how customer-focused the technology is at making that shift easier.
Genesis Executive Statement
Ben Sargeant, Director of Genesis and Customer Strategy and Genesis Motor UK, stated that as a brand deeply rooted in hospitality and a Son-Nim customer experience through a compelling product proposition, they are delighted to see Tom join the brand family with an Electrified GV70.
With his active role in Scotland celebrating the finest cuisine, this represents a natural extension of the existing relationship built on shared values.
Future Culinary Collaborations
Genesis will work collaboratively with Tom on several culinary projects bringing together the brand’s ethos of Son-Nim hospitality and the chef’s award-winning approach to culinary experiences that uplift local communities.
To launch the extension, Genesis and Tom have released a short-format film celebrating the partnership and exploring some of Tom’s early EV learnings. In follow-up films, Genesis and Tom will explore the collaborative and shared values around the Genesis Scottish Open.