Genesis this week announced its “Blank Canvas” advertising campaign, an expression of its new “Welcome to Genesis” creative.
The campaign sets the tone for championing new beginnings and freedom from legacy thinking, running nationally across streaming and social platforms through April 2025.
“Blank Canvas” reflects on the brand’s unique position in the automotive space – unrestrained by expectations and driven by new chapters. At Genesis, beginning with a blank canvas unbound by tradition allows the brand’s designers and engineers to pursue their ambitions without any limitations.
The beauty and details of Genesis’ product and concept lineup comes to life on screen with this philosophy, crafting the future and reinventing today. Additionally, “Blank Canvas” resonates with Genesis customers, trailblazers seeking brands that reflect their passion for constantly evolving and cultivating new moments.
“The ability to be untethered from past legacy is one of Genesis’ biggest strengths as a disrupter in the market,” said Amy Marentic, chief marketing officer, Genesis Motor America. “Our ‘Blank Canvas’ campaign is a celebration of our brand’s fearless spirit in pursuing new adventures while continuously evolving to best fit the needs of our customers.”
The campaign features television and streaming spots with visuals of the brand’s product lineup, including the GV80 SUV and G90 flagship sedan, along with the X Gran Berlinetta and Neolun Concepts, coming to life off the canvas. Custom “Blank Canvas” content will also be featured on the brand’s social media platforms, evoking Genesis’ continuous pursuit of creating something new.
The “Blank Canvas” marketing campaign was developed in collaboration with Genesis’ agency of record, INNOCEAN USA.
Consumers can watch the new campaign nationally now through the month of April and online, and view its integration on the brand’s website. For information on Genesis and its lineup of vehicles, customers should contact their local Genesis retailer and visit Genesis homdpage for more information.