Porsche is bringing the Cayenne Turbo Electric to the popular multiplayer online game Fortnite. Players can purchase the all-electric flagship SUV on all platforms (PC / Console / Mobile).
To mark the launch, Porsche and Epic Games released a joint trailer featuring the Cayenne Turbo Electric in a range of Fortnite environments, highlighting its all-terrain capabilities.
The collaboration extends beyond the game: in a first for an automotive brand, the Porsche Car Configurator now offers an unlockable Fortnite viewing environment within its 3D and 2D experience—powered by the same Unreal Engine technology from Epic Games that also underpins Fortnite.
Brand Partnership Targets Cultural Gaming Space
Deniz Keskin, Director Brand Management & Partnerships at Porsche AG, stated Fortnite has grown far beyond a single game, becoming a cultural space where people discover, share, and experience content together. For Porsche, this creates a unique opportunity to showcase the new Cayenne Turbo Electric.
Configurator Integration Links Gaming and Customization
The Porsche Car Configurator allows users to configure Porsche models in high detail and experience them in a photorealistic 3D view—showing selected features such as exterior colors, wheels, and design packages in real time.
With the unlockable Fortnite environment, Porsche turns this key brand touchpoint into a distinctive activation: it links the in-game launch of the Cayenne Turbo Electric with Porsche’s real-world customization experience, bringing both worlds together in a single, shareable moment.
Secret Code Initially Unlocked Gaming Environment
As a tribute to the gaming community, access to the Fortnite environment was initially unlocked by entering a secret code on the Cayenne Electric configurator page. The code was spread amongst fans of Fortnite.
From now on, the feature is available to everybody who follows the specific link to the configurator page of the Cayenne Turbo Electric offering a more playful and unexpected layer to the configuration experience.
Once the Fortnite mode has been activated, it can also be applied to all other variants of the Cayenne Electric model range.