Celebrating 140 Years of Innovation together with customers, fans and communities around the world, Mercedes-Benz has embarked on an epic trans-continental journey.
Follow the route here on the Mercedes-Benz Media Site. During this stage, the new S-Class explores exceptional destinations across South America, including São Paulo, Rio de Janeiro, Buenos Aires and Santiago de Chile.
Following the World Premiere of the New S-Class on 29 January 2026, three new S-Class saloons have set off on a global drive spanning more than 50,000 kilometres across six continents.
The journey will visit a symbolic 140 locations, each reflecting a chapter of the brand’s heritage, pioneering spirit and worldwide presence.
From legendary routes and historic milestones to iconic megacities, the convoy is bringing Mercedes-Benz innovation to life on every continent.
Along the way, the new S-Class is joined by classic vehicles, current production models and local fleet cars, creating unique encounters at every checkpoint.
The journey offers memorable in-person moments for customers, Mercedes-Benz Club members and fans – from spontaneous meetups to exclusive stories and showcases. Local celebrations and community highlights continue to shape the journey as it unfolds.
In the first stage, the journey started in Stuttgart and went across Europe – including through Switzerland, France, Spain, and Belgium. In South America, the convoy visits, among others, Brazil, Argentina, and Chile.
The global drive will conclude in Stuttgart in October 2026 – where the Mercedes-Benz story began.
The journey can be followed online via the Mercedes-Benz Community hub and the brand’s social media channels, with regular updates. New images will be added continuously also here on the Mercedes-Benz Media Site.