Mercedes-Benz and US-based JDS Development Group celebrate the launch of sales for the second tower at Mercedes-Benz Places in Miami. On February 5th, the official opening of the specially commissioned Sales Gallery together with the unveiling of the prestigious Silver Arrow Lounge took place.
At more than 2.5 million square feet, Mercedes‑Benz Places in Miami is the brand’s first real estate project in the U.S. and one of the largest currently under construction in Florida.
After the initial sales release for Tower 1 in the beginning of 2024, 100 residences were purchased in just four days. As the 67-storey building takes shape, the Sales Gallery is now open to demonstrate highlights of the interior design for the residential suites. It also displays a first glimpse of the Silver Arrow Lounge.
This resident-only rooftop space features a 16-metre swimming pool, a sweeping sun deck and an aesthetic inspired by the classic Mercedes-Benz “Silver Arrows” racing cars. Ultimately, the Sales Gallery reveals the essence of this eye-catching development: ultra-modern design mixed with impeccable materials and flawless attention to detail.
At ground level, the surrounding of the residential project located in Southside Park is being reimagined by renowned landscape architects Field Operations. Topographic contours and strolling pathways will wind through a canopy of trees and native vegetation, leading to multi-use playgrounds, padel and basketball courts, green spaces and the adjacent Underline Park system.
“With construction of Mercedes-Benz Places in Miami well underway, we are laying the foundation for one of the most ambitious and innovative residential projects in Florida. Together with our partner JDS Development Group, we will showcase outstanding architecture, which is undeniably Mercedes-Benz and deliver a community experience that is second to none.”
Eva Wiese, Head of Mercedes-Benz Customer Solutions GmbH
Contemporary design creates desire and sets new standards
The striking cuboid tower, featuring stacked and offset volumes, will represent the Mercedes-Benz brand aesthetic. Its design will combine traditional craftsmanship with advanced technology, aiming to set a new standard for precision and quality.
”The architecture of Mercedes-Benz Places in Miami reflects the timeless tradition of our Design Philosophy of Sensual Purity and infuses iconic potential into luxury living. We are transferring our significant automotive design expertise into architecture and with that make a strong and different timeless statement. Creating such a landmark in an iconic city like Miami is a once-in-a-lifetime opportunity and an honor to do and makes a bold statement in modern urban living in one of the most exiting cities.”
Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG
Standout details include the private Porte Cochère, which offers a lavish gateway into a refined lobby ensuring convenience at the highest level. Mercedes-Benz Design is working with SHoP Architects and Woods Bagot to create a thoroughly modern living space. As a result, residences feature up to 10-feet-tall floor-to-ceiling windows, plus custom-designed kitchens and bathrooms.
Mercedes-Benz Places delivers visionary approach to urban living
The partnership between Mercedes-Benz Places and JDS in Miami will deliver a holistic, intelligent urban living experience. The Miami project comprises about 800 apartments ranging from studios to three-bedroom condominiums. Occupants will enjoy spectacular views of Miami, Biscayne Bay and the Atlantic Ocean.
“We’re delighted to be launching the second tower at Mercedes-Benz Places in Miami – the international demand and sales to date have been extremely positive. It is a privilege to work with Mercedes‑Benz to create a brand new, design-led community for the future underpinned by sustainable building methods. Mercedes-Benz Places in Miami is set to change the skyline of Brickell and create an entirely new neighbourhood in one of the world’s most exciting real-estate markets.”
Michael Stern, Founder and CEO of JDS Development Group
The project Mercedes-Benz Places in Miami will offer spaces, services and experiences that transcend the ordinary. As a result, there will be more than 130,000 square feet of amenities and hospitality space.
There’s an additional 250,000 square feet of, amongst others, premier office space, health and fitness facilities as well as a 174-key hotel. There will also be space for EV charging stations, bicycle and scooter sharing, valet parking and house cars.
This visionary tower is part of the Mercedes-Benz licencing business by Mercedes‑Benz Customer Solutions GmbH and is being developed by JDS Development Group. Innovative mobility and digital solutions will be developed in collaboration with ReWyre, a leading commercial property technology platform. Estimated occupancy is planned for 2027.
In keeping with Phase 1, sales for Phase 2 are being led by SERHANT, an American multi-dimensional real estate and media company that focuses on reimagining neighbourhoods for tomorrow.