For the world premiere of the new Mercedes-AMG GT 4-Door Coupé, Mercedes-AMG transformed the iconic 6th Street Bridge in Los Angeles into an “Autobahn.”
Beneath a vast LED wall in characteristic blue aesthetics and surrounded by familiar signs with diagonal stripes on white background indicating speed limit end, the new GT 4-Door Coupé was unveiled.
The 600 guests experienced a dynamic live driving performance with choreographed lighting effects placing vehicle capabilities center stage. In an impressive reveal moment against Downtown L.A. skyline, three vehicles sprinted along the specially created Autobahn section toward sunset, tires smoking.
Brad Pitt and George Russell Lead Celebrity Attendees
When the vehicles returned, Hollywood star Brad Pitt as the new GT 4-Door Coupé campaign ambassador and F1 driver George Russell stepped out.
Numerous other celebrities watched from the grandstand, including F1 driver Kimi Antonelli, Gabriel Macht, and selected VIP customers. The celebrations concluded with an exclusive Blink-182 performance, combining brand energy with a musical highlight.
Performance Positioning and Technical Architecture
The world premiere concept captured the essence of the new Mercedes-AMG GT 4-Door Coupé: high sustained performance, confident agility, and highly emotional V8 experience make the vehicle “Autobahn approved.”
As a performance model, the vehicle targets drivers not wanting to miss intensity, precision, and hallmark AMG character in the electric world—an EV for true petrolheads.
Michael Schiebe, Member of the Board of Management of Mercedes-Benz Group AG for Production, Quality and Supply Chain Management, and Chairman of the Board of Management of Mercedes-AMG GmbH, stated such a high-performance car as the new Mercedes-AMG GT 4-Door Coupé deserves a road without limits. For its world premiere, they brought the Autobahn to Los Angeles, allowing the vehicle to impressively showcase its immense power and unrelenting endurance to the world.
AMG.EA Platform and Axial Flux Motor Technology
The new sports car embodies the brand’s pioneering spirit and elevates the driving experience to an unprecedented level.
Strictly designed for high performance, the 4-Door Coupé is based on the exclusive high-performance AMG Electric Architecture (AMG.EA).
Three innovative axial flux motors and directly cooled battery cells define a new dimension of performance, already demonstrated in 2025 by the spectacular record drive of the CONCEPT AMG GT XX in Nardò.
Customers will have choice between two powerful engine variants when ordering opens in a few days: the Mercedes-AMG GT 63 4MATIC+ and the Mercedes-AMG GT 55 4MATIC+.