Bentley Motors unveiled the Bentayga EWB Chalet Edition, resulting from collaboration between Mulliner, Bentley’s in-house bespoke division, and the Gstaad Guy, the social media personality.
This represents the first time the Gstaad Guy has collaborated with a marque to produce a dedicated limited-edition collection.
Conceived as the consummate Alpine companion, the Bentayga EWB Chalet Edition emerged from detailed design partnership bringing together Mulliner’s craftsmanship and the Gstaad Guy’s aesthetic sensibility. The configuration features a curated palette of materials and colors paying tribute to upscale Alpine living—the environment that inspired the persona bearing its name.
The Gstaad Guy has captivated global audiences through incisive, satirical portrait of ultra-high-net-worth life combining knowing wit and genuine reverence for understated luxury, exceptional experience, and the art of living well.
Configured as the Bentayga EWB Azure, the Chalet Edition channels that sensibility into automotive form, emphasizing wellness, enveloping comfort, and considered refinement defining Alpine luxury’s pinnacle.
Four-Seat Interior Emphasizes Chalet-Inspired Comfort
The chalet-inspired bespoke interior is configured with four comfort seats engineered to reduce fatigue for driver and passenger. The cabin features a rear center console ensuring comfort throughout every journey.
A warm, tonal color palette with natural materials, enveloping textures, and lighting creates cocooning luxury from front to rear. Rich Saddle leather, discreet tweed detailing, diamond-quilted surfaces, and Liquid Amber open-pore wood veneers work in symphony to enhance comfort and tactility—evoking Alpine chalet warmth.
Fireglow accents add depth without excess, while Saddle-colored speaker grilles integrate the highest-specification Naim for Bentley audio system seamlessly.
The Gstaad Guy’s emblem, alongside a unique chalet graphic adorning the front wing panel, is applied with subtlety through laser etching and discreet badging on seat inserts and fascia panels. The Alpine Flower motif is embroidered in rich red and green tones onto headrests and cushions—a symbol of Swiss heritage and enduring family values. Personalized animated welcome lamps complete the experience.
Design Philosophy and Client Vision
The Gstaad Guy stated that when story-telling through the persona, he thinks of a real-life Gstaad individual expecting the best in all they do and consume—a connoisseur seeking the best vacations, homes, and modes of transport while prioritizing Gstaad values of togetherness, warmth, and excellence. Since a Mulliner Bentley Bentayga is the best option for a Gstaad individual, it is the only option for the Gstaad Guy, explaining how The Chalet Bentayga idea was born.
Hugo R. Chizlett, Lead Designer for Bentley Mulliner, explained the Gstaad Guy had very clear vision of what he wanted to achieve. Various bespoke textures and finishes were explored to bring the car to life elegantly, fitting this client’s personality completely while still feeling Bentley.
The Chalet Edition values craftsmanship, materials, and atmosphere over overt statements, with each choice reflecting quiet confidence and understanding that true luxury is recognized without needing announcement.
Hand-Applied Exterior Finish and Bronze Accents
The exterior features personally commissioned bespoke paint finish in Light Tudor Grey—applied by hand over approximately 60 hours—in tune with the Gstaad Guy’s unhurried pursuit of perfection defining the Bentayga EWB Chalet Edition throughout.
A Bronze painted Styling Specification, finished with Fireglow pinstripe accent to lower trim, adds distinctive depth without disturbing overall restraint. Chalet Edition exterior badging on front wings and bespoke treadplates complete the exterior.
For those wishing to extend the experience, the Chalet Edition is configurable with bespoke Saddle leather boot protectors featuring Fireglow binding and Alpine embroidery on Saddle hides—the perfect accompaniment for ski runs or seaside destinations.
The Bentayga EWB Chalet Edition is available exclusively through Bentley Mulliner.