Hyundai Motor America concluded 2025 with outstanding results, achieving its fifth consecutive year of record annual retail sales and third straight year of record total sales.
Hyundai reported total December sales of 78,930 units, a 1% increase from December 2024 and the best-ever December results.
“Hyundai closed 2025 on a high note, achieving our fifth straight year of record retail sales, what we called our ‘5 for 5 in 2025’ mission, along with delivering best-ever December totals and retail sales,” said Randy Parker, president and CEO, Hyundai Motor North America.
“This success reflects the dedication of our dealer partners and the trust our customers place in Hyundai. Our diverse lineup, spanning advanced electrified vehicles and award-winning SUVs, continues to set the standard for innovation, efficiency, and value. We’re energized to build on this momentum and deliver even more exciting products and technologies for our customers in 2026.”
December 2025 Sales Highlights
Hybrid total sales jumped 71% in December, setting a new all-time monthly record, with Elantra, Santa Fe, Sonata, Tucson and Palisade HEVs leading the way.
Hyundai’s award-winning core SUV lineup of Tucson, Santa Fe and Palisade continued to drive double-digit growth, with retail sales up 8% and total sales up 10% combined. The all-new Palisade also earned several industry honors.
Q4 2025 Sales Highlights
Despite a slight 1% dip in Q4 sales, Hyundai showed strong momentum and resilience, driven by record Q4 total sales for Santa Fe, Tucson and Palisade. The HEV category saw record growth, with total sales up 52% on the quarter, reflecting strong consumer demand for hybrid powertrains.
2025 Year-End Sales
For the year, Hyundai achieved its best-ever annual retail sales for the fifth consecutive year with 772,712 vehicles sold.
Total sales hit 901,686 vehicles, establishing a record for the third straight year, led by annual sales records for Elantra, Tucson, Santa Fe, Palisade, IONIQ 5 and Venue. Electrified vehicles accounted for 30% of the retail mix, with HEVs jumping 36% and EVs increasing 7% year-over-year.
December Total Sales Summary
| Dec-25 | Dec-24 | % Chg | Q4 2025 | Q4 2024 | % Chg | 2025 YTD | 2024 YTD | % Chg | |
| Hyundai | 78,930 | 78,498 | +1% | 223,337 | 226,308 | -1% | 901,686 | 836,802 | +8% |
Hyundai Model Total Sales
| Vehicles | Dec-25 | Dec-24 | % Chg | Q4 2025 | Q4 2024 | % Chg | 2025 YTD | 2024 YTD | % Chg |
| Elantra | 11,375 | 11,585 | -2% | 31,988 | 35,080 | -9% | 148,200 | 136,698 | +8% |
| Ioniq 5 | 2,279 | 4,595 | -50% | 5,948 | 14,082 | -58% | 47,039 | 44,400 | +6% |
| Ioniq 6 | 459 | 1,209 | -62% | 1,346 | 3,167 | -57% | 10,478 | 12,264 | -15% |
| Ioniq 9 | 380 | 0 | – | 1,012 | 0 | – | 5,189 | 0 | – |
| Kona | 6,784 | 5,846 | +16% | 17,536 | 17,664 | -1% | 74,814 | 82,172 | -9% |
| Nexo | 0 | 1 | -100% | 2 | 5 | -60% | 5 | 94 | -95% |
| Palisade | 11,692 | 10,298 | +14% | 31,147 | 28,263 | +10% | 123,929 | 110,055 | +13% |
| Santa Cruz | 1,610 | 2,042 | -21% | 4,866 | 6,862 | -29% | 25,499 | 32,033 | -20% |
| Santa Fe | 14,440 | 13,309 | +8% | 40,244 | 35,329 | +14% | 142,404 | 119,010 | +20% |
| Sonata | 5,856 | 7,642 | -23% | 14,180 | 20,913 | -32% | 60,094 | 69,343 | -13% |
| Tucson | 22,193 | 20,172 | +10% | 68,991 | 60,179 | +15% | 234,230 | 206,126 | +14% |
| Venue | 1,862 | 1,799 | +4% | 6,077 | 4,764 | +28% | 29,805 | 24,607 | +21% |