Mercedes‑Benz, in collaboration with Universal Music Group and Dolby Laboratories, presented a groundbreaking innovation in Los Angeles.
The exclusive event brought together leading music producers, artists and media representatives to experience firsthand how mobility and sound quality are reshaping music creation.
In 2022, Mercedes-Benz and Universal Music Group, the world’s largest music label established the “Approved in a Mercedes‑Benz” initiative as the gold standard for sound quality, with artists approving Dolby Atmos music mixes directly from Mercedes‑Benz vehicles to ensure their music sounds perfect on the road.
Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans.
Creativity Meets Mobility: The Studio in the Mercedes‑Maybach Back Seat
Now, the collaboration has evolved. Mercedes‑Benz is introducing a true “mobile creative hub” with “Crafted in a Mercedes-Benz.” This concept showcases how the rear cabin of a Mercedes‑Maybach can serve as a fully equipped Dolby Atmos sound studio.
Artists and producers can plug in their laptops and immediately begin mixing, monitoring and fine-tuning their music — all from the comfort of a Mercedes‑Benz. The system allows for individual control of the car’s advanced speaker setup, enabling precise audio engineering on the go. Mercedes‑Benz is exploring a version of this concept for possible future series-production.
Star Power at Interscope: Finneas and Aron Forbes Join the Experience
The product was unveiled at an exclusive event at the legendary Interscope Studio in Los Angeles Among the special guests were acclaimed music producers: Multiple GRAMMY®, Golden Globe and Academy Award winning FINNEAS, also known for his work with Billie Eilish, and Aron Forbes, celebrated for his collaborations with top artists, both of whom have already explored the technology and expressed excitement about its creative potential.
“A lot of people experience music in their cars — so being able to create and edit music in this space was a fun challenge and highly satisfying to do. The Mercedes‑Benz sound system is so precise, and the setup so intuitive, it’s exciting to be able produce music with different listening experiences in mind.”
FINNEAS
The Future of Music Creation: Luxury, Precision and Freedom
“Crafted in a Mercedes-Benz” is more than a product — it’s a statement. It empowers artists to create wherever inspiration strikes, offering studio-grade sound quality in a mobile, luxurious environment. This marks a new chapter in the intersection of music, technology, and design.
“For me, music is a major part of the driving experience. That’s why we’re dedicated to making the in-car audio experience the best sound available anywhere — and our collaborations with Universal Music Group and Dolby are a key part of that vision.
With ‘Crafted in a Mercedes-Benz’, we once again set a new benchmark — not only for automotive luxury, but for how and where music can be made.”
Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer, Development & Procurement