Alpine reaffirms its commitment to Gentle Mates with the unveiling of a special livery inspired by Gentle Mates 2025 “skin” available on Rocket League to honour esports.
As part of the partnership established in 2024, Alpine and its new models will also be featured in several offbeat commercials produced by Gentle Mates, allowing the A290 and A390 to reach a young and dynamic audience.
Gentle Mates pink enhances the A110 GTS
Based on the new GTS version, this exclusive A110 livery features a central element: Gentle Mates’ iconic pink, their favorite color since their victory at the Rocket League Major in 2024.
Bold and distinctive, this shade contrasts with an elegant gradient on the rest of the exterior. From the hood to the roof, a tricolor line runs along the side of the car, honoring the signature livery of the A110.
The hood carries the inscription Gentle, while the roof combines the famous A arrow with Mates. On the right side, the M8 – a nod to the phonetic spelling of “Mate” (M-Eight) – is displayed in three hearts, referring to the three players on the team, alongside the pegasus, their iconic logo.
Finally, the left rear wing is adorned with the World Series Championship badge, commemorating this special edition.
GP Explorer 3: the Alpine Gentle Mates livery unveiled at Le Mans
From 3 to 5 October, spectators at the GP Explorer 3 will have the opportunity to see this special livery at the Gentle Mates stand at the Le Mans circuit.
French esports club Gentle Mates will compete for the Lofi Girl Gentle Mates team, with drivers Gotaga and Nikof, while the Alpine crew will be 100% female, with content creators Ana and Kaatsup.
“This livery is a unique opportunity for Alpine to connect Gentle Mates’ digital universe with Alpine’s automotive universe, whilst supporting the development of esports in France. Hosting these two major international competitions in France will help promote a booming industry, which is a fundamental strategic focus for our brand’s development,” says Antonino Labate, Alpine VP Sales, Marketing and Customer Experience.